HOW TO TREAT & TAKE CARE OF COLORED HAIRObsessed with hair color? Why not! It's a stylish way of self-expression. From fair to golden hair color options, there are so many to choose from. But whether you're a fan of balayage hair color, highlights or K-pop style global color, the one hassle is the frizz and dryness. Here's how to take care of colored hair and let your vibrant personality shine.
How hair color works
It's easy to take care of colored hair when you understand the basics of coloring and how it causes hair damage. Like other chemical treatments, hair coloring is an oxidative process that changes the hair’s structure and roughens the cuticles. In order to deposit the color pigments inside of the hair, chemicals make the hair swell, making the hair more porous and able to absorb the color. The bad news: the more porous your hair, the less shiny and healthy it looks. You'll also notice colored hair fade over time—that's because porous hair also absorbs more water, rinsing away moisture and color with every wash. Combine this with humid heat, humidity and air pollutants and you've got sabog hair that's super unmanageable.