AMP UP THE VOLUME? PUMP UP THE CONDITIONER.

Pop quiz: Using less conditioner will pump up your hair volume because conditioner makes hair look flat. True or False? The answer is: False. Applying conditioner is actually essential for achieving thick, full-bodied hair. Here’s why.

What does your hair need to achieve volume?

Each hair strand has a complex internal structure. When sections of it are damaged, hair begins to collapse in on itself, making hair weak, thin, and straggly. If you want to have thicker hair, you need to keep it healthy inside and out.

While some conditioners only create the illusion of volume, Pantene’s 3 Minute Miracle conditioner helps maintain true volume from root to tip. The Pro-V formula works right to the core, protecting every strand and making hair stronger and thicker over time. So if you want fuller, thicker hair, remember to pump up the conditioner.